How much cost gouache paint?

I’m a professional artist and art teacher who has been using gouache daily for years. I always get the same question: ‘how much cost gouache paint?’ I will compare 10 gouache brands that you can buy online, individual tubes, and artist quality grade.

The method used to compare gouache brand’s prices

Gouache colors

I’ve made a set of colors, as I would buy for myself.

  • White for mixes, either zinc white or Chinese white, not Titanium
  • cool primaries
  • warm primaries
  • no black, you don’t really need one as you can mix it yourself.

I guess you could buy only cool primaries and white, which would do everything. But it would be more complicated to begin.

Different brands have different names, so I’ve enclosed the name for each color in each brand.

Names of colors

Gouache prices

I’ve been checking prices on different websites: Amazon, DickBlick and Jackson’s. When possible, I compared the prices in different websites, and it was pretty consistant. Although, depending on where you live and if you have a discount, prices may (and will certainly) be different. So take this with a grain of salt. All prices are in US$, dated July 2022.


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I’ve added the price for individual tubes and the complete set. Beware to not get fooled, because brands have different capacity. For example the set for Da Vinci Paint is one of the most expensive as they have 37 ml tubes, but their price per 100 ml is the lowest. So I’ve translated the price per 100 ml for all brands, it’s easier to compare.

Tube sizes vary from 14 to 37 ml

Gouache Brands

I’m only comparing brands where you can buy individual colors. I’m not a big fan of sets, as you really don’t need all the colors inside, and you’ll always use the same colors in the end. So it’s better to buy primaries first. Later you can get one or two specific colors you love and mix them all the time.

I’m reviewing the main brands from my point of view. You certainly have local brands with different prices and different quality as well. I wanted to compare what most people can buy online. We have very good quality brands in France like Linel, Pébéo and Sennelier, but they can’t be easily found outside of France.

Gouache Quality

I’m reviewing only artist or designer quality grade, depending on each brand’s marketing. It’s supposed to be ‘finest’, ‘extra-fine’ or any other name they want to give it. But it’s not student quality, where pigments are weak and lightfastness uncertain. I want my gouache paintings to last and flow easily.

I’m looking for pure gouache (not acryla gouache, acrylic gouache or whatever you want to call it, which is not gouache, but acrylic). And I’m comparing only tubes, not pans.


This is a review of prices only, not the paint itself. I cannot review all brands available on the market. This should give you a pretty good idea, if budget is your main concern.

Sorted by price per 100 ml

This table shows prices range from US$ 30 to US$ 121 for 100 ml of gouache paint. That’s four times more expensive!

If you want to save money with your gouache paint, you should consider buying gouache paint sets, but be careful, they’re not always a good deal!

If you want to understand why gouache is so expensive, you’ll find some insights here.


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I believe that art can help you express yourself, find your voice, and discover who you are. And I want to help you do that. I've seen how powerful my classes can be for more than 20,000 students. In my classes, I focus on giving you the tools you need to express yourself and make your creativity take flight!

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